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Sales Coach Scot is owned by Sandy McCurdy. Sandy has decades of experience in sales, marketing and business advice in a variety of business sectors. Using tried and tested methods, he has set up and managed many sales training programmes and worked with many clients to help them develop winning sales action plans.

The business is dedicated to helping businesses and organisations to increase sales profitably through training and consultancy in –

Sales Coach Scot is dedicated to helping businesses and organisations increase sales profitably through training and consultancy in:


We help businesses turn businesses objectives and plans into winning actions. With the help of Sales Coach Scot, clients develop long and medium term sales strategies which are aligned with overall business and marketing. READ MORE


“Failing to plan is planning to fail”. To ensure sales success Sales Coach Scot helps clients develop repeatable sales processes including, CRM systems and opportunity management. READ MORE


In sales, Knowledge is power. Sales Coach Scot helps clients to develop actionable knowledge of their business and products and the vital customer knowledge which wins sales. READ MORE


Sales Coach Scot are experts at training salespeople in a variety of selling skills. These include – objective setting, sales call planning, listening and communication skills, presentation skills and dealing with different buyer personalities READ MORE


Many businesses enter important meetings realising that they lack the skills to achieve successful outcomes. Sales Coach Scot can take the fear out of these meetings and preparing clients for important sales and contract negotiations. READ MORE


There are unique challenges for sales team leaders who recruit, manage, motivate and develop their teams. Sales Coach Scot helps sales team leaders to develop an action plan to ensure their teams become high achieving and highly trained. READ MORE

The Hard Sell

Many potential customers make the mistake in thinking that effective selling is all about the "Hard Sell". Nothing could be more wrong. At Sales Coach Scot we believe in selling ethically and in seeking "win-win" outcomes for you and your customers.

Our Clients

Today it is claimed that "everyone is a salesperson." Sales Coach Scot has worked with individual salespeople and technicians, sales team managers, sme owners and large professional and commercial firms. We have a sales solution for all sizes of business in all business sectors.