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Selling & Customer Service Skills

Sandy McCurdy, widely renowned around Scotland as The Sales Coach, has a wealth of sales and customer experience under his belt. From door-to-door sales as a young rookie to telesales and corporate sales. Sandy has experienced it all.

Sandy has developed his own training programmes tailored to selling skills and customer services. Upskilling teams in these key areas, creating long-lasting confidence and success as well as business growth.

  • Selling Skills -Selling doesn't have to be a word you're scared of. With the guidance of Sandy, your team will be guided through today's best practices in sales. Sandy will lead you through a practical and thoughtful selling course that will leave you with a wealth of new knowledge and an eagerness to implement your new skills.
  • Customer Service Skills - Dealing with customers is at the forefront of every business, so it is vital that your team are well equipped with the skills they need to grow their customer relationships. Sandy will guide your teams through customer service sessions which are friendly, thorough and engaging. Leaving your team with the willingness and skills to have conversations with customers they never knew they could.
Sales Coach Scot is dedicated to helping businesses and organisations increase sales profitably through training and consultancy in:


We help businesses turn businesses objectives and plans into winning actions. With the help of Sales Coach Scot, clients develop long and medium term sales strategies which are aligned with overall business and marketing. READ MORE


“Failing to plan is planning to fail”. To ensure sales success Sales Coach Scot helps clients develop repeatable sales processes including, CRM systems and opportunity management. READ MORE


In sales, Knowledge is power. Sales Coach Scot helps clients to develop actionable knowledge of their business and products and the vital customer knowledge which wins sales. READ MORE


Sales Coach Scot are experts at training salespeople in a variety of selling skills. These include – objective setting, sales call planning, listening and communication skills, presentation skills and dealing with different buyer personalities READ MORE


Many businesses enter important meetings realising that they lack the skills to achieve successful outcomes. Sales Coach Scot can take the fear out of these meetings and preparing clients for important sales and contract negotiations. READ MORE


There are unique challenges for sales team leaders who recruit, manage, motivate and develop their teams. Sales Coach Scot helps sales team leaders to develop an action plan to ensure their teams become high achieving and highly trained. READ MORE

The Hard Sell

Many potential customers make the mistake in thinking that effective selling is all about the "Hard Sell". Nothing could be more wrong. At Sales Coach Scot we believe in selling ethically and in seeking "win-win" outcomes for you and your customers.

Our Clients

Today it is claimed that "everyone is a salesperson." Sales Coach Scot has worked with individual salespeople and technicians, sales team managers, sme owners and large professional and commercial firms. We have a sales solution for all sizes of business in all business sectors.